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JLR FURTHERING FUTURES
Young women and engineering campaign
Bold, thought provoking and impactful. It was designed to target and resonate with the next generation of young, female engineers.
Strong flat colours, heroic portraits and stylistic elements of the ‘Think Beyond Employer’ programme are combined in a fresh and unique way.
Why? To appeal to a younger demographic, to communicate the key values of ‘furthering futures’ and to ensure a degree of consistency across all JLR branded campaigns.
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I was part of the process from concepting to delivery designing all digital, print and event assets as well as art directing the photography.
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