FRANCISCO SOTERO

Celebrating Fifty Years of Jaguar XJ

2018 was the 50th anniversary of the XJ – Jaguar’s prestigious series

of full-size luxury saloon cars. In order to help Jaguar celebrate this landmark occasion, I created a series of posters that championed the XJ’s heritage. By the use of different styles typography, graphics and colours, the aim was for each poster to represent the decade in which the model was launched.